Market Entry Consulting

We bridge the gap between inside information and critical external details in the new market. Companies that rely solely on inside information run the risk of failing in new markets due to inherent biases.

 

Working with a market entry strategy consultant helps debunk  prejudices, offering objective insights that help to evaluate an opportunity rigorously.

Market entry strategy consultants provide such insights in three primary areas:

 

Target Market Research

Target market research provides companies with data that can help build a long-term post-entry competitive advantage. Market entry strategy consultants help with the following market research areas:

• Market Analysis: Market value analysis, including historical and projected growth and market development trends.

• Growth Factors: Identify growth factors like legislation processes, barriers to growth, and other restrictions that may emerge in the target market.

• Market Structures: Examine market structure components like stakeholders, incumbents, adjacent markets, and players in those markets.

• Business Environment: Evaluate regulatory, technological, social, and political factors within the target market.

 

Opportunity Analysis

Opportunity analysis uncovers information on what opportunities and threats await a new market entrant. Within this analysis, the market entry strategy consultant will address:

• Value Proposition Capabilities: Will the company’s core capabilities, like engineering, and support capabilities, like sales and marketing, ensure success in the new market?

• Market Size: How big is the potential target market, and what size of this market can be captured efficiently and cost-effectively?

• Competitive Landscape: Who are the incumbents, what is their capacity to respond to new entrants and are there other potential market entrants?

• Market Share Revenue Estimates: What are potential pricing and sales estimates, factoring in cost, and supply chain factors?

• Market Entry Cost Estimates: How much will the market entry cost in terms of inputs, distribution, and creating economies of scale?

 

Market Entry Recommendations

Market entry strategy consultants offer recommendations on market entry factors like timing, speed of entry, international market entry strategy, and type of entry. Some of the market entry options they will provide advice on are:

• Joint Ventures

• Buyouts

• Piggybacking

• Turnkey Projects

• Greenfield Investments

• Direct Exporting

• Licensing

• Franchising

• Partnering

• Mergers.